Borderlands 4 Price Set at $70 After Controversial Comment
Borderlands 4 will launch on September 12 with a starting price of $70, officially debunking earlier concerns that the game could cost as much as $80. The speculation began after a tweet from Gearbox CEO Randy Pitchford, who implied that a higher price might be justified — and that “real fans” would pay it regardless.
A) Not my call.
B) If you’re a real fan, you’ll find a way to make it happen.— Randy Pitchford (@DuvalMagic)
Fan Reaction and Gearbox Clarification
The tweet quickly drew backlash from fans and gaming media, especially in light of rising AAA game prices. Pitchford later said in a panel at PAX East that Borderlands 4 has more than double the development budget of its predecessor, but he stopped short of confirming pricing details.
With the release of pre-order info, Gearbox has now confirmed the Standard Edition will retail at $70, aligning it with most current-gen releases.
Edition Details and Pre-Order Bonuses
Borderlands 4 will be available in three editions:
- Standard Edition ($70): Base game plus bonus weapon, drone, and Vault Hunter skins for pre-orders.
- Deluxe Edition ($100): Adds a Bounty Pack Bundle and exclusive cosmetic items.
- Super Deluxe Edition ($130): Includes all above content plus two DLC story packs and new playable characters.
Launch Platforms and Upcoming Reveal
Borderlands 4 will launch on PlayStation 5, Xbox Series X/S, and PC on September 12. A version for Switch 2 is planned for 2025, with more details to come.
Gearbox will showcase new gameplay and story content during the Borderlands Fan Fest on June 21.