Marvel Unlimited → Marvel Comics powered by WEBTOON

Marvel announced on October 5, 2026 that Marvel Unlimited, its subscription comics service of nearly two decades, is being replaced. The successor is an app called Marvel Comics, built and operated by WEBTOON, and listed by some outlets as Marvel Comics Powered By WEBTOON. This page uses that longer name. The details below come from trade and news coverage of the announcement; Marvel’s own sunset notice on marvel.com is the reference to check dates against before acting.

The timeline, as reported, runs as follows. Marvel Unlimited stopped taking new members on October 5. The new app launches on November 16, 2026, according to ComicBook.com. Marvel Unlimited stops working on December 7, 2026. Coverage in AIPT adds two later dates: libraries can be browsed until December 21, and the old app is removed on December 28. One outlet gives a different closing date, so the December 7 cutoff for importing is the one to plan around.

What happens to existing members matters more than the feature list. Dork reports that members can import their libraries and reading history, but that subscriptions do not carry over: a new account is required, and payment information held by Marvel Unlimited will not be shared with WEBTOON. AIPT describes the import as covering reading progress, redeemed comics, purchased titles and saved issues, and says it requires creating a WEBTOON account before December 7. Members with active subscriptions are expected to receive an automatic prorated refund for unused time around November 16, per the same reports. Marvel’s message to members, as quoted by MacTech, is to watch for emails and in-app messages with migration instructions.

Pricing is the part that has been announced in detail. The new app has a base tier at $9.99 per month or $69.99 per year, where new issues arrive about three months after print. An Ultimate tier costs $12.49 per month or $99.99 per year and shortens that wait to about a month, according to ICv2. A founder offer sets the first year of annual Ultimate at $59.99 for people who register before launch, per Dork. For comparison, an App Store price tracker lists Marvel Unlimited at $9.99 monthly and $68.99 annually as of March 2026. Those are third-party figures, and the tracker does not list a price for the Annual Plus plan. Whether coins, per-episode purchases or other WEBTOON-style payment mechanics will appear has not been announced in the published coverage.

On platforms, ICv2 says the new app is for mobile devices and the web. Marvel Unlimited, per Wikipedia, runs on web browsers, iOS and Android. Beyond that, the specific stores, devices and regions for the new app were not stated in the published coverage.

The trade-offs are straightforward. For a subscriber who mainly wants the catalogue, the base tier is a like-for-like replacement at a familiar monthly price, and the import should preserve the library. For someone who read new releases quickly, the Ultimate tier is the closest match to faster access, and it costs more over a year than the old plans did. In either case the move is not optional: Marvel Unlimited is closing, and the window to carry over a library is limited.