App Swap

Google Analytics GoatCounter

See all Google Analytics replacements

Website Statistics alternatives are worth considering when the incumbent gets expensive, restrictive, or invasive.

GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.

Why consider the swap

If you currently rely on Google Analytics and want more control over data, lower long-term costs, or a privacy-friendly licensing model, GoatCounter covers most of the same ground.

What you trade off

Most privacy-friendly alternatives require more setup than their commercial counterparts and may lag on polish, mobile apps, or ecosystem integrations. Check the project’s documentation for current feature parity with Google Analytics before committing.

Where to start

This recommendation is indexed from switching.software. Read their full project notes for the latest changes.