Best Google Analytics alternatives & replacements (2026)

UM

umami

Website Statistics alternatives are worth considering when the incumbent gets expensive, restrictive, or invasive. Umami is a simple,...

PA

Plausible Analytics

Website Statistics alternatives are worth considering when the incumbent gets expensive, restrictive, or invasive. Plausible is a very...

MA

Matomo

Website Statistics alternatives are worth considering when the incumbent gets expensive, restrictive, or invasive. Matomo analytics lets sites...

GO

GoatCounter

Website Statistics alternatives are worth considering when the incumbent gets expensive, restrictive, or invasive. GoatCounter is an open...

SW

Swetrix

Analytics tools collect more than they show. Privacy-first alternatives flip that ratio. Google Analytics alternative Why consider the...

TR

Trench

Analytics tools collect more than they show. Privacy-first alternatives flip that ratio. Open source analytics infrastructure Why consider...

OB

Objectiv

Analytics tools collect more than they show. Privacy-first alternatives flip that ratio. Product analytics infrastructure Why consider the...

PL

Plausible

Most sites running Google Analytics 4 don't actually need its complexity. If you mostly look at top pages,...